I am a strategic communications specialist based in Cambodia

lilanigoonesena-canberra-communications-specialist.jpg

I provide strategic communications, editing, digital marketing, SEO, and design services to development organisations and NGOs to shape their strategic messaging.

I'm a personable and professional SEO copywriter and editor for development agencies and non-government organisations (NGO) in Cambodia and internationally.

I’ve worked on projects in Rwanda, Burundi, Kenya, Uganda, Tanzania, Papua New Guinea, Sri Lanka, Australia, Cambodia, Vietnam, Laos, and Myanmar. 

I have a great love of writing, editing, and creating clear communications that reach and influence audiences.

I am currently an editor and communications specialist with the International Trade Centre (ITC). I am also available for other freelance and consultancy projects.

I'm particularly good at: 

  • Writing clear content on a range of subjects from farming to e-commerce

  • Turning complex, technical writing into personable, engaging content

  • Shaping strategic communication products to influence audiences effectively

  • Editing articles, reports, marketing materials, and online content to shape a clear message

  • Using targeted SEO strategy to help businesses rank higher on Google searches

How I work

Do you want… clear messaging, no jargon, greater online visibility, engaging socials, and greater audience satisfaction?

I can help.

I love cutting through the waffle and honing in on the point. Then writing, and rewriting till it’s crystal clear and easy to read. Truly, it’s fun.

I can also write content that’s easily understood by graphic and web designers, ensuring a neatly packaged finished product.

Just ask my clients, I have a great referral rate.

We needed to engage a copywriter who could hit the ground running and produce high-quality content for our new website really quickly. Lilani did that in a responsive, thoughtful and professional way. We’re delighted with our new copy; it’s fresh, relatable and tells our story beautifully.
— Sia Papageorgiou, IABC Victoria

Broad spectrum of communications skills

  • Degree in Media Communications

  • Masters in Sustainability

  • Australian federal government communications experience in several central agencies

  • SEO skills in research, analysis and copywriting

  • Web design skills in Wordpress, Squarespace and HTML

  • Graphic design skills in magazine production and advertising

  • Australian embassy experience in Laos

  • Environmental consultancy communications in Vietnam

  • Agriculture and climate change communications at a central Vietnamese government ministry

  • Writing, web design and social media work in grassroots not-for-profits in Vietnam and Laos

  • Freelance feature writing for publications across Australia, Asia and the US

  • Regularly blogging for 11 years in 4 countries

So, if you need a communications specialist who understands development, get in touch.

Our brochure is superb, we love it. The content is credible and authentic.
— Rugaya Richard, Director, Gorilla Highlands Coffee, Uganda
 

Community support

I’m a big believer in giving back to the community. I support these charities and grassroots agencies by providing pro bono communication services, volunteering, and other support.